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Patti
LaBelle |
The Chrysler brand has
teamed up with two-time Grammy-award winning artist Patti
LaBelle as the title sponsor of the R&B diva's "The Gospel
According to Patti" tour, beginning this weekend. The tour will
help launch the all-new 2007 Chrysler Aspen and help raise money
to educate African Americans about the importance of receiving
early medical attention.
LaBelle's 12-city tour, which begins in Dallas on Saturday,
October 7 at the Potters House, will showcase the all-new 2007
Chrysler Aspen, the brand's first-ever full-size SUV, with
in-concert vehicle displays and videos, promotional activities,
and a ride-and-drive event. In conjunction with concerts at
mega-churches in seven key African American markets, consumers
will be invited to test drive Chrysler vehicles on a pre-concert
date. For each test drive taken, the Chrysler brand will donate
$5 to the University of Pennsylvania's Abramson Cancer Center,
LaBelle's designated charity, to help educate the African
American community about the importance of early medical
attention and treatment. The test drive cities are Chicago,
Philadelphia, Brooklyn, NY, Landover, MD, Atlanta, Los Angeles
and Cleveland.
LaBelle's long-awaited first gospel CD, "The Gospel According to
Patti," produced by Umbrella Records, is scheduled for release
November 21. Tickets for "The Gospel According to Patti" tour
are available for purchase at
pattilabellegospel.com, or by calling 1-800-594-8499.
"Patti LaBelle is an international superstar with a unique style
that transcends traditional boundaries, much like the Chrysler
brand," said David Rooney, Director, Chrysler Marketing & Global
Communications. "That's why this partnership is so appealing and
mutually beneficial. We have the opportunity to introduce the
all-new Chrysler Aspen to a very important and influential
audience and, at the same time, help support a cause that is
very important to both Chrysler and Ms. LaBelle."
To promote the Chrysler Aspen Ride and Drive program, LaBelle
will tape radio spots inviting consumers to take a test drive
for the chance to receive tickets to her concert. In addition,
local radio partners will conduct a "Spot the Chrysler Aspen"
contest to promote the new vehicle and the LaBelle concert.
The schedule for "The Gospel According to Patti" tour follows.
It includes the dates and locations of the ride and drive
component.
Church Date City Ride & Drive
Potters House Oct. 7 Dallas N/A
St. Agnes Oct. 13 Houston N/A
House of Hope* Oct. 28 Chicago Oct. 21
Deliverance Evangelist Church* Nov. 10 Philadelphia Nov. 4
Heritage Cultural Center* Nov. 17 Brooklyn, NY Nov. 11
Greater Grace Temple Dec. 1 Detroit N/A
Jerico City of Praise* Dec. 2 Landover, MD Nov. 25
New Birth Baptist* Dec. 6 Atlanta Dec. 2
Faithful Baptist Church* Dec. 8 Los Angeles Dec. 8
Fox Theatre Dec. 10 St. Louis N/A
The Wolstein Center at
Cleveland State University* Dec. 23 Cleveland Dec.16
Heritage Christian Center Mar. 31 Denver N/A
About the University of Pennsylvania Abramson Cancer Center
The Abramson Cancer Center of the University of Pennsylvania is
a national leader in cancer research, patient care, and
education. The pre-eminent position of the Cancer Center is
reflected in its continuous designation as a Comprehensive
Cancer Center by the National Cancer Institute for 30 years as
well as consistent recognition by external organizations for
excellence in patient care and a research base that is one of
the largest in the country.
The Cancer Center was formally established in 1973 as the focus
of cancer- related activities on the Penn campus. It provides
the organizational framework to facilitate interdisciplinary
cancer research, education and clinical care. The Cancer Center
is the largest center of its kind and serves as a model for the
development of new Penn centers and institutes.
In June 2002, the Cancer Center was renamed the Abramson Cancer
Center of the University of Pennsylvania in recognition of the
extraordinary support of Leonard and Madlyn Abramson and family.
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